Echigo-Tsumari’s newest addition to the Echigo-Tsumari food scene is ice cream. Tanada Rice Milk” made from rice from the terraced rice fields, “Strawberry Marble & Cookie” made from Echigohime rice and covered with cookies, and “Chamame Salt” made from freshly picked edamame beans will be available from late August to early September, offering three different flavors to enjoy.

The package design was done by art director / graphic designer Kawakami Eriko. Ms. Kawakami, who actually toured Echigo-Tsumari, came up with the idea of how the souvenirs should introduce Echigo-Tsumari, and the package design was born with the theme of Tsumari’s natural blessings and local people.

This new ice cream, which looks and tastes like Tsumari, is now available at MonET and Echigo-Matsudai Satoyama Shokudo (Echigo-Tsumari Satoyama Restaurant), so please try it this summer.

Product Outline

Kawakami Eriko / PROFILE

Kawakami Eriko

Art Director / Graphic Designer
Graduated from Tokyo University of the Arts. Major works include “RURU MARY’S” branding, “LUMINE NEWoMan The Bargain”, “LAFORET XMAS”, NHK’s TV series “HALF, BLUE. NHK TV series “HALF, BLUE”, etc. His activities are wide-ranging, with graphic design as a cornerstone. Major awards include the JAGDA New Designer Award, JAGDA Award, and ADC Award.
≫Instagram & Twitter: @erikokawakami_
≫www.erikokawakami.com