Echigo-Tsumari Art Field × Oisix “Refreshing, Toasty Barley Tea Made with 100% Domestic Rokujo Barley” Has Been Relaunched
Since 2017, the “Echigo-Tsumari Art Field” has been collaborating with “Oisix,” the food delivery service operated by Oisix, Inc., which specializes in safe and reliable agricultural products, processed foods, meal kits, and more.
This time, Oisix’s signature product—“Refreshing and Toasty Barley Tea Made with 100% Domestic Rokujo Barley”—has been revamped through a collaboration with Asai Yusuke, an artist participating in the “Echigo-Tsumari Art Field.”
The packaging features a beast carrying the bounty of the earth. The artistic style is reminiscent of the mural ≪physis≫ at the Museum on Echigo-Tsumari, MonET. The illustration was created using paint mixed with barley—a byproduct of the barley tea manufacturing process. This packaging subtly conveys a spirit of cherishing every part of the ingredients without waste.
Asai Yusuke ≪physis≫ Photo by Kioku Keizo
Asai Yusuke
Born in Tokyo in 1981. Painter. An artist who creates paintings with unrestrained freedom, both indoors and outdoors, using a variety of materials such as earth and water, stone and fire, tape, and pens.On Inujima in the Seto Inland Sea, he creates artworks by using the island’s soil and granite as supports and applying a technique in which he burns white rubber onto the surface while listening to the energy inhabiting the site—from the voices of ancient times to those of yesterday. Since 2013, he has been transforming his artworks by allowing them to expand and evolve, incorporating the natural effects of aging.
Photo by Yosuke Takeda
Comment by Asai Yusuke
“A single tiny seed is carried by the wind and falls onto the soil; rain falls, it sprouts, and it stretches toward the light. Eventually, leaves grow, flowers bloom, and fruit forms. Sometimes insects or animals may come to eat it, or the seed might cling to their fur and be carried away. Thinking that our own act of eating is part of this beautiful cycle, I painted a picture of a beast that boldly carries the bounty of the earth.”
“Made with 100% Domestic Rokujo Barley: A Refreshing, Toasty Barley Tea” The Secret to Its Deliciousness
① Meticulously Selected Ingredients
The ingredients consist of just two types: domestic Rokujo barley and groundwater from the Southern Alps. We use only barley that has been grown without pesticides or chemical fertilizers.
② The “Sand Kiln Roasting Method,” Preserved for Over 80 Years Since Our Founding
The skillful artisans at the manufacturer, “Kawahara Flour Mill,” deliberately roast the barley to create uneven roasting patterns. This allows you to enjoy a deep, complex flavor that blends sweetness, bitterness, and a toasty aroma.
③ Aluminum Bottle
Its heat-retaining properties make it ideal for carrying around during hot weather.
Past Collaboration Products
[Package]
Emergency Food Supply: “Comforting and Delicious: Boiled Domestic Mackerel” (2026)
Design: Yu Hara
Disaster Preparedness Rice: “Deliciously Comforting Rice You Can Eat with Just Hot Water” (2024)
Design: Yu Hara
*Proceeds from the sale of this product were used to support disaster-affected areas in Suzu City, the host city of the “Oku-Noto International Art Festival,” and to promote the development of Echigo-Tsumari, the host region of the “Echigo-Tsumari Art Field.”
"Noto Sakura Station Cardboard" (2024)
Design: Yu Hara
*This event has now ended.
"Cardboard That Protects the Grove" (2023)
Design: Yu Hara
*This event has now ended.
"Made with Domestic Chicken—Perfect for Bento Boxes! Sweet Chicken Mince" (2022)
Design: Yu Hara
"Moist Flaked Salmon" (2022)
Design: Yu Hara
Spice "OiSEASONING" (2022)
Design: Yu Hara
Cardboard: “Cultivate, sow seeds, and grow strong. Help one another, celebrate one another, and enjoy life.” (2022)
Design: Tashima Seizo
*This event has now ended.
“Hokkaido Hakodate Milk, Nurtured by Sea Breezes and Snowmelt” (2021)
Design: Yu Hara
*This item is no longer available for purchase.
"Organic African Rooibos Tea (Fermented) / Organic African Rooibos Tea (Unfermented)" (2021)
Design: Yu Hara
"Organic Uonuma Koshihikari (2 kg of white rice)" (2018)
Design: Asai Yusuke
*This item is no longer available for purchase.
"CUBE WATER Kirishima" (2017)
Design: Tashima Seizo
[Other]
Meal Kits (2026)
“Originating in Matsunoyama Onsen, Niigata! The Rice Fields Hot Pot with Fragrant Dashi”
*This item is no longer available for purchase.
“Supervised by Satoyama Shokudo! Sweet and Salty Chicken with Lemon”
Supervised by: Satoyama Shokudo
*This item is no longer available for purchase.
"The Odd Smoothie" (2024)
Supervised by: CRAZY KITCHEN
“Mismatched Bananas with Chocolate Nuts”
“Mismatched Bananas with Caramel Pumpkin”
*These items are no longer available.
Meal Kit: “Pasta with Luffa and Crispy Pork in Nanban-style Marinade” (2017)
Recipe Suggestion: Katakuri House
*This item is no longer available for purchase.
About Oisix, Inc.
We sell and provide organic vegetables through prominent Japanese online food delivery services including “Oisix,” as well as “Daichi wo Mamoru Kai” and “Radish Boya.” We have frequently collaborated with the Echigo-Tsumari Art Field to design packaging.
For inquiry
| Address | Museum on Echigo-Tsumari, MonET 6-1, 71-2, Honcho, Tokamachi-city, Niigata Prefecture, 948-0003 |
|---|---|
| info@tsumari-artfield.com |
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