Announcement Regarding Our Participation in the September “Hontoka. Market”

2026/8/16

For inquiry

"Honoka City" Hosts an Echigo-Tsumari Art Field Booth

At “Hontoka,” a hub for co-creation among people, communities, and culture, the “Hontoka Market” is held on the first Sunday of every month—a market event where everyone brings something they can share, exchanges ideas, and connects with others. This September, the “Echigo-Tsumari Art Field” booth will make its debut at the “Hontoka Market.”

In September, we’ll be setting up a booth featuring products unique to the secluded Akiyamago region, home to the Art Festival’s Akeyama Arts Center and the Katakuri House. We look forward to welcoming you at the Venue with items that let you experience the lifestyle and culture of Akiyamago. Please feel free to stop by.


Event Overview

Date and Time: Sunday, September 6, 2026, 10:00 a.m. – 4:00 p.m.
Location: Hontoka, a Hub for Co-creation of People, Communities, and Culture. (1-13-35 Honmachi, Ojiya City)


Exhibit Details

We offer a selection of products unique to Akiyamago, including yokan, kuromoji tea, dried wood ear mushrooms, Shin-Etsu Trail tenugui, and wadara.


Photo by Kanemoto Rintaro

Staff members who live in Akiyamago will be at the Venue on the day of the event. In addition to introducing our products, they’ll share the unique charms of Akiyamago—including daily life there, the changing seasonal scenery, local culture and customs, and the bounty of the mountains—all from the perspective of those who actually live there. Please feel free to ask them any questions you may have about Akiyamago or for travel recommendations.


In addition to its triennial festival, the Echigo-Tsumari Art Field offers year-round programs that allow visitors to enjoy the charms of Echigo-Tsumari throughout the year.In 2026, the year-round program “Echigo-Tsumari Art Field 2026” will be held from late April through early November. At our booths, you’ll find brochures on “Echigo-Tsumari Art Field 2026” as well as events and artworks taking place throughout Echigo-Tsumari. Our staff will be on hand to provide recommendations on the best ways to explore Echigo-Tsumari, seasonal highlights, and current events.


August's "Hontoka": A Look at the Market Stalls

Contents:
• Rinko Matsumoto’s “Hoppe” Coloring Book Eco-Bag, Pouch, and Lunch Bag
• Yukino Omura’s “Round Sticker Art” Workshop

For inquiry

Echigo Tsumari Art Field Information Center
Address Museum on Echigo-Tsumari, MonET 6-1, 71-2, Honcho, Tokamachi-city, Niigata Prefecture, 948-0003
E-mail info@tsumari-artfield.com
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