An Art Trip in Search of Light and Memories

A one-day tour set against the backdrop of the satoyama landscape of Echigo-Tsumari, featuring art museums, artworks, architecture, and local cuisine. As you experience the artistry of light and the region’s history, you’ll discover the unique charm of where nature and art intersect.

Details

10:00 A Hub for Contemporary Art Where Visitors Can Immerse Themselves in Light and Space
Museum on Echigo-Tsumari, MonET
Designed by architect Hara Hiroshi+ATELIERΦ as a hub for the Echigo-Tsumari Art Field, this art museum is characterized by its centripetal space, where a central pond and atrium are surrounded by a gallery corridor.The museum displays approximately 15 permanent artworks by artists from Japan and abroad year-round and hosts seasonal Special Exhibitions. It also features a museum shop. Currently on view are “Echigo-Tsumari MonET Series Exhibition Vol. 11: Ryosuke Higo—‘Cancer Queen’” and “Waterside ENNICHI in MonET—From Rice Balls to a Giant Maze.”
25 minutes
12:00 A Culinary Experience with Ubusuna: Capturing the Memories of the Land 
[Lunch] Ubusuna House
Built in 1924, this thatched-roof farmhouse in the Echigo Nakamon style has undergone a REBIRTH through “pottery.” The first floor houses a restaurant that doubles as an art gallery, featuring artworks by Japan’s leading ceramic artists—including an irori hearth, a traditional Furnace, a washing stand, and a Bath—where dishes made with local ingredients are served on the artists’ own tableware. The second floor is a pottery exhibition space consisting of three tea rooms.
The signature “Ubusuna Wild Vegetable Set Meal” (2,000 yen) features miso-marinated grilled Tsumari pork alongside seasonal wild vegetables and local produce. Tempura made with freshly harvested wild vegetables (500 yen) is also a popular choice. The rice is grown in the Rice Fields of the local Kechi region, and guests are welcome to have seconds.
20 minutes
1:20 p.m. An Overnight Artwork That Lets You Experience Light
"House of Light" by James Turrell
The roof slides open to reveal the sky, allowing you to gaze at the light of the sky as it gradually changes after sunset. The square window frames a view of the sky as it shifts from pale blue to ultramarine and finally to pitch black, making you truly appreciate the subtle changes in light that we usually overlook. Fiber-optic lighting is incorporated throughout the space—in the Bath, the tokonoma, and the bedroom—so that when you soak in the Bath, your body is enveloped in a magical glow.
25 minutes
2:30 p.m. The Scenery of Matsudai: Where The Rice Fields and Art Come Together
Matsudai NOHBUTAI Field Museum
Based at Matsudai NOHBUTAI Field Museum, this Field Museum allows visitors to explore artworks scattered throughout the satoyama landscape. You can experience artworks that blend seamlessly with the Rice Fields and nature as you stroll through the area. The facility features exhibition spaces and rest areas, and the surrounding area includes restaurants and farmers’ markets, making it a place where you can fully enjoy the charms of Echigo-Tsumari.
10 minutes
3:45 p.m. Build, Grow, Enjoy: A DIY Home
[Break] Rakugure: A DIY Home by jiu
Opened in 2022 through a collaboration between local residents and designers, with “DIY” as its key concept, this community hub showcases the charm of the Tanokura village through a variety of activities designed for newcomers and tourists, offering opportunities to meet local residents, enjoy local cuisine, and experience seasonal events such as rice planting and Bon Odori dances.
“Café Iju,” open exclusively during the summer, serves as a gathering place designed by the Ishimatsu Laboratory to connect the local community with visitors, where guests can enjoy food and drinks as well as various events.
10 minutes
4:20 p.m. Unraveling the Story of Satoyama and Art Through Historical Records
Tsumari Archive Center
The Tsumari Archive Center is a hub dedicated to documenting, preserving, and sharing the history, artworks, and community connections of the “Echigo-Tsumari Art Field.” Through past exhibition materials and project records, visitors can gain a deeper understanding of the art field’s background and story. It’s the perfect place to stop by at the end of your visit to reflect on your experience and deepen your understanding. Currently, the center is hosting “KAWAMATA PROJECT DOCUMENT VIDEO 2” by Kawamata Tadashi.

Summary

Dates July 18–August 30, 2026 (Saturdays, Sundays, and holidays) [Lunch: Ubusuna House]
Origin / Destination Museum on Echigo-Tsumari, MonET / Tsumari Archive Center
Transportation Car
Contact us for consultation on group tours or travel agency original plans.
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