<TABLE of Contents>
1. Enjoying New Rice—A Guide to Dining and Lodging Options—
2. Buying New Rice (Shops in Echigo-Tsumari)
3. Shopping Online
4. Experiencing Farm Life at Events

Freshly Cooked! New Rice Buffet
A lunch buffet featuring new rice as the star of the show. We serve freshly cooked new rice along with side dishes and soups that go great with it.

Dates: Sept. 19 (Sat.) – Nov. 30 (Mon.) *Closed Tuesdays and Wednesdays
Hours: 11:00 AM – Last Order 2:00 PM *1-hour time limit
Price: Junior high school students and older: 2,500 yen / Elementary school students: 1,500 yen / Preschoolers: 500 yen (tax included)
Click here for Reservation

Fresh Rice Onigiri
We will be selling fresh rice onigiri at the rest area for the Special Exhibition “Waterside ENNICHI in MonET—From Onigiri to a Giant Maze.”

Dates: Saturdays, Sundays, and holidays from September 19 (Sat) to November 29 (Sun)
Hours: 11:00 a.m. – 4:00 p.m.

Ubusuna Set Meal—Tsumari Pork and Seasonal Vegetables—
For lunch, we serve fresh new-crop rice harvested from the Keiji Rice Fields in Gejo, where Ubusuna House is located. You’re welcome to have seconds of rice. This satisfying set meal features miso-marinated grilled Tsumari pork as the main dish, accompanied by small side dishes made with seasonal wild greens and local vegetables.This dish features the rich depth of miso and the savory umami of the pork, complemented by side dishes with gentle seasoning that highlights the natural flavors of the ingredients. We also sell the new rice harvest, so please consider purchasing some as a souvenir.

Dates: Saturdays, Sundays, and holidays from September 19 (Sat) to November 7 (Sat)
Hours: 11:00 a.m. – Last Order 2:00 p.m.
Price: Ubusuna Set Meal—Tsumari Pork and Seasonal Vegetables—2,000 yen (tax included) *In addition to the meal price, an admission fee is required. (“Echigo-Tsumari Art Field 2026” Common Ticket or individual ticket: Adults 400 yen / Elementary and Middle School Students 200 yen)

[Event] Ubusuna House Harvest Festival 2026
All-you-can-eat freshly cooked new-crop rice harvested from the Rice Fields of the Higashishimogumi village! Enjoy the new-crop rice alongside a buffet of hearty miso soup packed with ingredients, as well as pickles and side dishes made by local mothers. Local fathers will also perform “Tenjin Bayashi,” a traditional celebratory song passed down in the Echigo-Tsumari region.

Date: November 8 (Sun)
Price: 2,500 yen (tax included)

Stay with Us and Savor the New Rice
Starting around Sunday, September 20, we plan to serve new rice harvested from the Rice Fields in the Sansho district for both dinner and breakfast. Please enjoy it alongside side dishes that bring out the best flavor of the new rice. Refills are available. Please eat your fill.

[Individual Reservation Dates]
Dates: September 21 (Mon, Holiday), 22 (Tue, Holiday), September 26 (Sat), October 3 (Sat), October 10 (Sat) & 11 (Sun), October 17 (Sat), October 24 (Sat), October 31 (Sat), November 7 (Sat)
*Groups of 10 or more may make reservations regardless of the dates listed above.

Rates: 1 night with 2 meals included (500 yen extra for stays on Fridays and Saturdays, or the day before a holiday)
Adults: 6,750 yen / Elementary school students: 4,750 yen / Children under elementary school age: 4,000 yen

We’ll be offering a selection of rice-related products, including new-crop rice, “Daichi no Okazu” side dishes such as Kagura Nanban and butterbur bud miso, sake, straw crafts, rice ball pin badges, and rice ball tenugui hand towels.

Dates: September 19 (Sat) – November 29 (Sun) *Closed on Tuesdays and Wednesdays
Hours: 10:00 AM – 5:00 PM

The largest shop in Echigo-Tsumari specializing in “Echigo-Tsumari Art Field” products. It offers a wide variety of rice-related products, including rice from The Rice Fields, as well as original-design sake, rice crackers, and amazake. The shop also carries a wide selection of local specialties, including official ▽ logo merchandise, artist-designed goods, and sweets.

Dates: September 19 (Sat) – November 29 (Sun) *Closed on Tuesdays and Wednesdays
Hours: 10:00 a.m. – 5:00 p.m.
Admission: Admission fee for the Museum on Echigo-Tsumari, MonET
Permanent Exhibition: Adults 1,000 yen / Elementary and Middle School Students 500 yen; Special Exhibitions (including permanent exhibits): Adults 1,200 yen / Elementary and Middle School Students 600 yen

Echigo-Tsumari Art Field Official Online Store
Reservations for new-crop rice begin on Monday, August 31! We will begin shipping in stages starting Saturday, September 19. We also offer a great-value subscription service, so please take advantage of this opportunity to place your order.

This year, we’ve launched a conservation project to preserve the rice paddies surrounded by stone walls in Ketto. Why not join us for this conservation effort in the secluded Akiyamago region?

Date: September 27 (Sun)
Time: 10:30 a.m.–3:00 p.m.
Meeting Place: Katakuri House
Fee: Adults 2,000 yen, Children 1,000 yen
Capacity: 20 people
*Reservations required: Please sign up using the reservation form below.

The Matsudai Terraced Rice Fields Bank is an initiative to preserve the terraced Rice Fields of the Echigo-Tsumari region through a network connecting urban and rural communities. During the rice harvest event, participants will also work in the terraced Rice Fields where artworks such as Ilya&Emilia Kabakov’s *Terraced Rice Fields* are located.

Dates: October 3 (Sat), 4 (Sun)
Time: 10:30 a.m.–3:00 p.m.
Meeting Place: Matsudai NOHBUTAI
Fee: Adults 2,000 yen, Children 1,000 yen
*Reservation required
① Non-members of the Matsudai Terraced Rice Fields Bank: Please apply using the reservation form below.
② Members of the Matsudai Terraced Rice Fields Bank: Please apply by clicking the button below.