9/19SAT ‐ 11/29SUN
Eat and Buy New Rice—Enjoy the Bounties of the Autumn Countryside
[Sept. 19–Nov. 29] Echigo-Tsumari New Rice Fair
To celebrate the arrival of this year’s new rice season, we’re hosting “New Rice Fairs” at various venues throughout Echigo-Tsumari. Whether it’s a lunch featuring freshly cooked new rice, rice balls, shopping for new rice and side dishes to go with it, or workshops where you can enjoy the autumn countryside, we invite you to savor this year’s rice at each location. We’ll also be distributing leaflets at each venue that feature interviews with farmers from Echigo-Tsumari, highlighting both the joys and challenges of farming.